Over the last few years TELUS has done campaigns for breast cancer research through the sale of Pink colored BlackBerry. And all this time TELUS has collected a total of $ 4.35 million donated
directly to the Canadian Breast Cancer Foundation.

In the campaign in 2011 there are 3 ways to participate and contribute to cancer patients in Canada, the first is to buy BlackBerry Curve 9360 pink on top, buy a pink BlackBerry accessories and create photo albums pink on your Facebook account.

Thus you do not need to buy anything to contribute to breast cancer research in Canada. The campaign itself will expire on December 31, 2011.